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Jeanne Claire Walters - Senior Economist
Published Date: 15 September 2023
We consider the past performance and future outlook for the MENA region's e-commerce market:
The MENA e-commerce market continued to grow after 2020, albeit at a slower pace. Annual growth averaged 15.5% between 2021 and 2022, with the size of the market reaching an estimated value of USD 37bn in 2022.
The key drivers of e-commerce growth in the region are likely to include demographic factors, interest from venture capital firms, and changes to payments technology. Many of the region’s governments have also put digital strategy initiatives in place, which should enhance customer experiences and further support e-commerce.
The future of e-commerce in the MENA region appears bright, with countries continuing to embrace technological advancements.
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